"I thought I cared, until I had to care for my dad."

Dear Fellow Primary Caregiver,

For years, I thought I understood caregiving.

As an investment banker, I advised owners of privately held home care companies. As an owner myself, I built a company dedicated to helping families care for the people they love. I understood the business, the staffing challenges, and the importance of dependable care.

Then my dad needed care.

And I realized there is a side of caregiving you simply cannot understand from across a conference table.

My brothers, sisters, and I began noticing changes in our dad at different times. For me, it started with the phone calls. He would call me several times in a row and then ask whether I had called him. Living nearly 2,600 miles away, I initially dismissed it as forgetfulness.

Then my mom began calling and telling me that something was changing. Eventually, we had to confront a difficult reality: the father we had always depended on now needed someone else to help care for him.

That realization changed me.

There is something deeply emotional about watching a parent who once cared for you begin to struggle with everyday tasks. Suddenly, you're making decisions you never expected to make. You're worrying about medications, meals, appointments, safety, bathing, supervision, and whether Mom is getting enough rest. You're trying to make the right decisions while quietly wondering whether you're doing enough.

I now understand that caregiving isn't simply about completing a list of tasks. It's about protecting someone's dignity while giving the people who love them the confidence that they are safe, respected, and cared for.

That experience changed the way I think about Entrust Senior Care.

When we send a caregiver into someone's home, we aren't simply filling a shift. A family is entrusting us with someone they love. I don't take that responsibility lightly.

It's why I expect our caregivers to show up with patience, compassion, professionalism, and respect. It's why we listen to families. And it's why I want Entrust to be more than a home care company. I want us to be a resource and a trusted partner for families navigating one of life's most challenging transitions.

If you're reading this because someone you love needs care, you don't have to have all the answers or navigate this journey alone.

I've now sat on both sides of the table, as a home care owner and as a son trying to make the right decisions for his dad.

That experience is at the heart of Entrust Senior Care.

We are here to help.

With gratitude,

Ric Hepburn, Jr.
Founder, Entrust Senior Care